I really liked this article Giving Marketing A Seat In The Boardroom on the website for Australian Institute of Company Directors. It provides good insight into the importance of customer centric focus in the boardroom. It also reminds us that customer needs should fuel strategy. I think you’ll find it an interesting read.
Archive | June, 2013
Alice Schroeder, Corporate Director and Advisor at Hawthorn Hill LLC, is the respected author of The Snowball: Warren Buffet and the Business of Life, a #1 New York Times and #1 Wall St Journal bestseller published in 2008. As a keynote speaker at the recent Australian Institute of Company Directors’ National Conference in Singapore she […]