Month: June 2013

Getting Customer Focus into Board Strategy

I really liked this article Giving Marketing A Seat In The Boardroom on the website for Australian Institute of Company Directors. It provides good insight into the importance of customer centric...

Catastrophic Optimism and Avoiding Corporate Collapse

Alice Schroeder, Corporate Director and Advisor at Hawthorn Hill LLC, is the respected author of The Snowball: Warren Buffet and the Business of Life, a #1 New York Times and...