TED Talk: Johanna Blakley: Social Media and The End of Gender

This talk is interesting as Johanna Blakley considers how industry might use data that flows from online consumer behaviour.

She suggests that this real data may replace existing outdated age and gender segmentation.

In essence, she suggests that industry can now measure real behaviour via online click streams.

She believes this will foster a new age of customer segmentation based on real user tastes and behaviour.

This in turn will drive change in media, product development and even HR practises.

This TED Talk is well worth a look..

 

Posted in - Strategy