I really liked this article Giving Marketing A Seat In The Boardroom on the website for Australian Institute of Company Directors. It provides good insight into the importance of customer centric focus in the boardroom. It also reminds us that customer needs should fuel strategy. I think you’ll find it an interesting read.
Tag Archives | Customer Experience
From the desk of Jenny Roche – Director, Board Business Is growth stifling customer innovation in Perth? Perth’s rapid growth rate through proximity to the Australian Resources boom is driving high performance revenue growth across a range of industries. Consulting businesses, entertainment, accommodation, infrastructure and IT&T are all booming to name a few. But is […]